With an Indomitable passion for textiles and an unwavering pursuit of excellence, Mudassar Iftikhar and Zoya Faryal co-founded F A R C I, a brand that seamlessly fuses heritage craftsmanship with contemporary refinement.

Mudassar Iftikhar – Founder & CEO

A Textile Engineer specializing in Fabric Manufacturing, Mudassar further sharpened his business acumen with an MBA, accumulating over two decades of expertise in the textile and fashion industry. Having collaborated with prestigious local and international fashion houses, he has mastered fabric development, weaving, dyeing, finishing, and garment production. His extensive knowledge spans the entire supply chain—“From Cotton to Carton”—granting him an unparalleled 360-degree perspective on textiles, fashion retail, and brand strategy.

During his tenure with leading fashion brands, Mudassar identified a fundamental void—a disconnect between quality, craftsmanship, customer experience, and enduring value. This realization gave rise to F A R C I, a brand that redefines artisanal excellence, timeless elegance, and customer-centric innovation.

Zoya Faryal – Co-Founder & Creative Director

With over a decade of experience in textile and fashion design, Zoya Faryal is the creative force behind F A R C I’s design philosophy. A visionary designer with an innate talent for handmade artistry, intricate embroidery, painting, and narrative-driven textile creation, she brings an exceptional fusion of tradition and modernity to the brand.

Her artistic brilliance lies in her ability to breathe life into fabrics using centuries-old craftsmanship, including hand embroidery, block printing, and meticulous embellishments, while maintaining an air of sophistication and contemporary refinement. Zoya’s mission is to preserve and celebrate Pakistan’s rich artisanal heritage, ensuring that every F A R C I creation is an embodiment of timeless elegance and cultural authenticity.

A Shared Vision

Together, Mudassar and Zoya have built FARCI into more than just a brand—it is a transformative movement redefining luxury fashion. By seamlessly blending business ingenuity with artistic mastery, they are setting new industry standards, championing ethical craftsmanship, sustainability, and uncompromising quality.

FARCI is their homage to heritage, a beacon of innovation, and a testament to the enduring allure of exquisitely crafted, meaningful fashion.